Toys as Santa's elves might have made them.. In Short This is a place Jimmy Stewart might have visited in "It's a Wonderful Life": a small, yellow-and-white shop with simple, fun toys from a bygone era. In fact, the store's been in operation since 1954. Train sets run for kids to play with, and locals often stop in to find unique birthday-party gifts. The staff is, obviously, big on children. Even the owner's two pre-teens occasionally help out at the store.