Cuban tailor Ramon Puig started a fashion revolution with a tiny Little Havana storefront and a giant pair of scissors.. The Goods Like all things Latin, the pleated, button-down shirt--ideal for hiding beer bellies and carrying cigars--is back in vogue. In Miami, everyone from old men playing dominoes to young hipsters salsa-dancing at the Starfish wear the boxy shirts.
The Man, the Clippers It's all bueno for Ramon Puig, who emigrated to Miami 40 years ago with an oversized pair of scissors that he still uses today. He and a handful of seamstresses hand-sew 15 to 20 shirts a day, from the baby guayaberas to the long-sleeved, embroidered style. Popular colors are black, cream, deep burgundy, light blue and white. Pants are available, too.
Can I Afford It? The off-the-rack polyester-cotton blends start at $15, but a fine-quality linen shirt will run you $95 and up. For $250 to $375, Puig will custom-make your own guayabera.